Transcript As organizations grow beyond 100 employees, town hall events are often used to deliver internal communications, quarterly sales meetings, and sales enablement events. This form of interaction is great to reach and engage with employees. Most importantly these forums are effective at driving alignment with priorities. The Pandemic changed much of this - virtual events took hold. We now need to employ a hybrid model of in-person and online events to stay connected with employees and drive alignment with priorities. For many the level of employee engagement from these meetings has been impacted, putting in question the effectiveness of traditional forms of communications. How then do we keep everyone aligned to the company’s mission and goals? We know that it takes repetitive attempts, as many as seven times, before concepts and narratives get through and are embraced by individuals. In-person forums are particularly effective for those that can read the audience. But when you’re faced with a hybrid of in-person and online interactions, engaging and connecting with your staff with video is the most compelling and effective way to deliver your narrative and connect with the audience. But for many it has been too much of a challenge to organize follow-ups, until now. If designed well, these drive higher retention and commitment and help you get more out of your budget. Planning and delivering video communications increases engagement when it matters the most. There are activities and steps that can be done before, during, and after a company event that help increase its impact. Part 2 will address an approach to help you extend the reach of your narrative. ... Others in this series
Part 1 - The Challenges - Video Narratives Drive Greater Sales
Transcript Welcome to this series on how video narratives drive greater sales by increasing content readiness for product launches. Part 1 - The challenges New product releases disrupt existing sales teams who are focused on existing customers and products. Getting through the noise is tough. Having a pre-approved library of short form video that enables sales to introduce a new product provides competitive advantage. Keeping up with customer needs is great but challenges go-to-market teams in keeping abreast of an ever-changing set of products and capabilities to understand, position and sell. These front-line people need content that supports pre and post sales activity they can confidently deliver. Not only are go-to-market users challenged, so are those that build and deliver products and training to the organization. Video has been proven to be the most effective at delivering “the story”. How do you leverage it most effectively in fast-changing product companies? Part 2 describes the needs and the initial content creation phase intended for sales enablement. Part 3 then describes the experience of those intended to consume the content and drive sales Part 4 finally describes how GLX Helps ... Others in this series
Part 1 - The Communications Professional's Dilemma
Transcript As Corporate and Marketing communications professionals you’re expected to communicate to a broad community of audiences: internal teams, employees, product groups, customers, investors, partners and many others. Fast Company’s 2022 study, conducted in partnership with the Harris Poll, found that 72% of business leaders surveyed said their teams experienced problems communicating effectively during the past year. In fact, 82% of business leaders and 59% of employees noted concern about effective communication with businesses operating remotely or as hybrid models. Getting through to your audience means that you need to think of new and more compelling and effective ways to reach people and have them engage. A JOTW Strategic Communications Survey for 2022 (an annual survey of 483 professionals working in communications, public relations, and public affairs) reported that the three top communications challenges were: 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) a lack of employee experience (25%). So, not only do you need to innovate with your message’s content, but you also need to innovate in the way it is delivered. The forms of communication you choose need to cater to different audience needs, preferences, and channels where you can reach them, keeping in mind that these audiences are constantly being bombarded with information from so many others, each trying to get their attention. In our next post we’ll be putting ourselves in the audience’s shoes, those that decide what they will consider paying attention to and devote time and effort to do so. ... others in this series
Keeping Up with The Pace of Product Releases
Transcript Faced with rapid product release cycles most field sales and customer success teams feel ill-prepared and equipped to sell and support their products and services. And many product, marketing and commercial leadership teams feel that their field sales and success teams cannot adequately and effectively convey product benefits, identify cross-sell opportunities, generate new business velocity and drive renewals. This is because commercial teams lack depth in situational awareness with customers that prevents them from seamlessly and deeply align their products and solutions to their customers’ needs. The problem stems from an inability by marketing and product teams to maintain a cohesive and comprehensive product story across a fast pace of releases. They are understaffed. They lack the workflows and tools they need. The result: enablement and product-related content tend to reflect the details and benefits of the last release rather than to convey an evolving whole-product story and the evolving customer needs. This further exacerbates the pain felt by field sales and customer success teams. Your go-to-market teams simply cannot afford to sacrifice efficiency and sales velocity in an era when product launch and update cycles are increasing in speed and frequency. You need to get your messages across in the way that audiences want to consume them. Many, your commercial teams included, now expect short-form videos. Video engages at the highest rate and is proven as the best means to drive retention of its content. In the next video, we describe how MediaMobz’s GLX Video Communications Operations service helps address these needs.