Part 1 - The Communications Professional's Dilemma

Transcript As Corporate and Marketing communications professionals you’re expected to communicate to a broad community of audiences: internal teams, employees, product groups, customers, investors, partners and many others.  Fast Company’s 2022 study, conducted in partnership with the Harris Poll, found that 72% of business leaders surveyed said their teams experienced problems communicating effectively during the past year. In fact, 82% of business leaders and 59% of employees noted concern about effective communication with businesses operating remotely or as hybrid models. Getting through to your audience means that you need to think of new and more compelling and effective ways to reach people and have them engage. A JOTW Strategic Communications Survey for 2022 (an annual survey of 483 professionals working in communications, public relations, and public affairs) reported that the three top communications challenges were: 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) a lack of employee experience (25%). So, not only do you need to innovate with your message’s content, but you also need to innovate in the way it is delivered. The forms of communication you choose need to cater to different audience needs, preferences, and channels where you can reach them, keeping in mind that these audiences are constantly being bombarded with information from so many others, each trying to get their attention.  In our next post we’ll be putting ourselves in the audience’s shoes, those that decide what they will consider paying attention to and devote time and effort to do so. ... others in this series

Part 2 - The Audience’s Problem

Transcript In our previous post we talked about the problems with cutting through the noise. In this post we put ourselves in the audience’s shoes, those that decide what they are willing to consider paying attention to and devote time and effort to do so. As information consumers we’re constantly bombarded by story tellers that seek our attention throughout the day in many ways, and on many devices. These story tellers are trying to get their messages across to consumers amid a cacophony of other messages  - a bunch of noise - from hundreds of others also trying to get through. In science and engineering, we measure what we want to hear from the channel’s noise using what’s call the signal-to-noise ratio, a measure used to compare the level of a desired signal to the level of background noise. Read more on Wikipedia if you’re interested. It’s too bad that that we’re not all equipped with signal-to-noise filters to help us pick out what we want to receive and willing to put time aside to process the messages directed at us. Bombarding people with the written word when they already have too much to process is not going to help. You’re simply asking too much of their time and effort before you’ve demonstrated value.   Some of us read all day; it’s hard work to pay attention closely enough to get the gist and synthesize the author’s intent. The last thing we want more of, is more work from those that want to communicate new things to us. Text is not the enemy, time is, specifically it’s the consumer’s time we need to consider. So, what should you optimize for? Simply put, the consumer’s time that he or she can dedicate to you. As communicators you simply need to find new ways to convey your message to your audiences and ones that doesn’t require effort on their pa So, on the one hand: communicators need to do more with less or the same number of resources, and on the other, you need to avoid having your audience “tune out” when faced with so much incoming communication that they can’t easily discern what is valuable to them. In our next post we’ll cover how this leads to mismatched expectations for communicators and their audiences. ... others in this series

Part 3 – Mismatched Expectations

Transcript In parts 1 and 2 we covered how forms of communications need to cater to different audience needs, preferences, and channels where they can be reached. We also put ourselves in the audience’s shoes, those willing to pay attention and devote time and effort to do so. The effect of having these two misaligned are communications that don’t achieve their acquisition or retention goals. They simply miss the mark. As communicators you need to do more with the same. For some, with fewer resources and budget. This means needing to be more efficient with your content. Many fail to recognize that it isn’t so much a need for efficiency of the creative process, but rather efficiency and ease of consumption from the audience’s perspective. So, let’s take a step back and consider communications. Today many of you support efforts such as employee onboarding, company initiatives, new product releases, sales enablement, customer and partner relations, and many other audiences. When you decide on the communication medium to use you have choices: email, print, ads, infographics, and podcasts. Podcasts work well. Why? Because if you do it right you allow the person that is willing to listen to sit back and be informed, requiring no effort on their behalf other than just a bit of their time. Now, that’s effective! A picture is worth 1000 words. So, in comes video. You might be tempted to say: video is too hard; I don’t know anything about video; I don’t have people on the team qualified to deliver video; and I don’t have the budget and time to deal with agencies. What they produce is too polished, too slow to produce, and too costly. It’s just “too”. It doesn’t have to be that way. Yet status quo is not really an option today and going forward in 2023 and beyond. In the next segment we’ll cover how the GLX Cloud service, the next generation of video content operations can help you and your teams better cater to your audience.  ... others in this series

Part 4 – Status Quo Is Not an Option For 2023

Transcript With remote work now having taken hold for most of us and our customers, finding, and getting attention of audiences is becoming increasingly challenging in an environment where we are competing with dozens of digital channels bombarding customers and employees. We need to get our messages across in the way that audiences want to consume it. Many now expect short-form videos. Others simply don’t want to put effort by having to read yet more content. A few brave souls have tried to tackle video outreach on their own. They have done so but most are not able to sustain the efforts for more than a few months or less. They are faced with a myriad of tools that need to be integrated. They must work around kinks at every point which slows their output. Many end up giving up. It’s too hard if you don’t have supporting tools and workflows let alone the means to gather and disseminate the content. The lack of assistance such as AI generated content doesn’t help either. Communications, marketing, and many other teams are faced with a lack of access to purpose-built and usable tools to create, repurpose and deliver video, needing too often and needlessly to resort to agencies. MediaMobz’s GLX, a next generation of video content operations Cloud service, extends to all the ability to create and deliver stories via video, a communications medium proven to be the most effective to get the attention of customers, partners, employees, and audiences of all types. GLX gives teams what they need to create and deliver personalized short-form and repurposed video. GLX helps organize and give easy access to inventories of video that otherwise are fragmented across organizations and file sharing services. It provides users with access to a vast inventory of valuable assets. GLX incorporates workflows and AI that help teams build an information dataset from video and audio assets enabling easy access to AI-assisted search of video libraries from the nuggets that can source personalized short-form video. Clipping and remixing workflows with advanced automation and AI helps all within the organization to collaborate in the creation, review, and release of video communications. GLX solves a major impediment to video content review and approval by providing teams of creators with the workflow needed to obtain legal, marketing and others’ sign-off. With most not wanting to put effort by having to read content and now expecting short-form videos, there is a need to get messages across in the way that audiences want to consume it. Status Quo Is Not an Option For 2023. If you would like to get a demonstration of how GLX can help you deliver video-based stories to your customers and employees, please reply with your name and preferred email. We’ll reach out and schedule a time with you. ... others in this series

Cutting Through the Noise

Thanks for your time We're sharing this 45-second video we hope you will take the time to watch this video introducing you to our Cutting Through the Noise video series. Part 1 - The Communications Professional's Dilemma | Part 2 - The Audience’s Problem | Part 3 – Mismatched Expectations | Part 4 – Status Quo Is Not an Option For 2023 If you would like a GLX Video Communications Operations demonstration pick a day and time using this Calendly scheduler link or register for a demo. We will contact you shortly. We look forward to meeting with you. Here are some links you might be interested in: GLX Video Content Operations Cloud for AI-Personalized Digital Engagement Our blog