Storytelling has evolved from a mere art form into a powerful tool for capturing and sharing knowledge. This transformation underscores the role narratives play in fostering connection, engagement, and inspiration. Guiding us through this exploration is Johel Brown-Grant, a Storytelling Strategist, in an interview with Dave Toole, MediaMobz's CEO.
Johel's journey began as an English major, leading him through the complex domains of technical communication and human-computer interaction, culminating in the realm of knowledge management.
In this enlightening series, Johel unpacks several pivotal themes: the role of storytelling within knowledge management, the differences between narratives and stories and their convergence in knowledge management, and a five-level model detailing an organization's progression in incorporating storytelling into their knowledge management approach.
Johel emphasizes that stories serve as a bridge, turning implicit knowledge into explicit insights by contextualizing our experiences.
More on Johel Brown-Grant: https://www.linkedin.com/in/johelbg
Come join this webinar with Johel Brown-Grant as he digs in deeper on storytelling and knowledge management.
Johel isn't just another expert; he's revolutionized the world of B2B communication with his unique framework for assessing and enhancing an organization's storytelling prowess. If you've ever felt that your organization struggles with optimizing internal communications or harnessing stories for maximum impact, this is the webinar for you.